Oribe – a name of its own. Founded in 2008 by the legendary hairstylist Oribe Canales and beauty industry veterans Daniel Kaner and Tev Finger, Oribe quickly established itself in the premium haircare sector. Over the years, Oribe has become synonymous with excellence, appealing to a discerning clientele that demands only the best for their hair.
The brand's product portfolio includes a wide range of categories, including shampoos, conditioners, styling products, and treatments, each designed to address specific hair types and needs. Oribe products are formulated with the finest ingredients, including exotic extracts, natural oils, and advanced technologies — all carefully selected to deliver top performance and a luxurious sensory experience.
The Birth of Excellence
The Oribe story begins with the extraordinary journey of its founder, Oribe Canales. Born in Cuba, he moved to New York in the 1980s and quickly rose to prominence as a top hairstylist in the fashion industry. His talent and creativity earned him a reputation as the first choice for celebrities, models, and designers alike. Canales' dedication to his craft and passion for creating beautiful, healthy hair led to the development of the Oribe brand.
In collaboration with Daniel Kaner and Tev Finger, Canales began creating a line of haircare products that would not only meet the high standards of professionals but also deliver luxury and delight to consumers. The result was a brand that brought together the best of art and science, blending traditional haircare practices with cutting-edge technology to deliver exceptional results.
A Product Portfolio Like No Other
What sets Oribe apart from other haircare brands is its unmistakable originality. One of Oribe's most iconic products is the "Dry Texturizing Spray", often referred to as a secret weapon by stylists and celebrities. This cult product adds volume, texture, and a touch of glamour to hair — transforming it instantly from flat to fabulous. The product lineup also includes the Oribe "Gold Lust" range, which harnesses the power of anti-aging ingredients to restore and strengthen hair, and the "Signature" collection, offering a variety of essential everyday haircare products.
Innovation and Sustainability
Oribe has always been at the forefront of innovation in beauty. The brand continuously researches and develops new formulations and technologies to stay ahead of the ever-evolving needs of its customers. Oribe is committed to reducing its environmental footprint by using responsibly sourced ingredients, recyclable packaging, and cruelty-free testing methods. It is a proud member of the Beauty Without Bunnies program, and most of its products are vegan-friendly.
A Heavenly Experience
Beyond the exceptional quality of its products, the brand delivers an experience that is quite literally heavenly. Luxurious packaging in black and gold radiates richness and sophistication. Every Oribe product is a work of art — a testament to excellence in every aspect of its offering. But Oribe is more than its products and packaging. The brand has built a team of top stylists and educators who serve as brand ambassadors, spreading Oribe's philosophy and techniques to salons across the globe. These professionals play a key role in maintaining the brand’s reputation for precision and creativity. Thanks to them, Oribe has expanded beyond the U.S. and is now available not only to celebrities like Jennifer Lopez, but also to discerning customers seeking only the best for their hair.