Find Yourself
“When you know who you are, you have enough courage to achieve everything you dream of.” This is how the founder of #mydentity, Guy Tang, described the brand's main message. Unrestrained, colorful, fun, lively, unique – that’s #mydentity. Is your identity the same? Discover yourself and explore different identities like a Hollywood star thanks to the brand born in Hollywood.
The Face of the Brand
There wasn't a day during his youth when Guy Tang, founder of #mydentity, didn’t struggle with his identity. He was constantly searching for himself, his life’s purpose, and direction. He explored different paths that would allow him to truly express himself. In the end, he created the best option himself: a brand he named #mydentity. Through hair styling, he could finally let his imagination run wild and create colors exactly the way he envisioned them – colors that were missing from the standard offerings. His goal was to bring fun and excitement back into the industry. Most importantly, he wanted to create a community where everyone could find their identity. Because when you know who you are, you have the courage to achieve anything you dream of.
The Power of Community
From the beginning, Guy also wanted to inspire other stylists and hairdressers like himself to find their identity, because he had struggled so much to find his own. He began sharing his unique color experiments, ideas, and tutorials on social media – explaining in detail how to mix colors, care for hair, and create the most diverse styles. His original videos became very popular not only among hairdressers and stylists but also with other enthusiasts.
Thanks to this, Guy’s dream came true – he built the #hairbestie community, where everyone has the space to discover, create, and express their identity. Today, his work has over 2 million fans on YouTube and Instagram. Guy Tang is the face and heart of the brand. So it’s no surprise that the entire brand is built around his unique creations, imagination, and boldness. But the products that result from all of this are just as interesting.
The Colors We All Dream Of
The #mydentity brand focuses primarily on hair colors. But if you’re expecting ordinary and overused shades, you’re mistaken. Their repertoire consists of truly unique and expressive looks and colors, with social media photos looking like a rainbow. Whatever you can imagine, skilled hairdressers inspired by #mydentity can make it happen.
Care Comes First
For hair colors—whether from a tube or natural—to truly shine, your hair needs to be healthy and well cared for. #mydentity has your back in this area too. Hair care should always come first, so the brand also offers hair products that ensure your mane can handle anything – intense styling, high heat, or making an unforgettable first impression. All colors and products are developed to protect your hair and its shade from temperatures up to 230 °C (446 °F) and double its shine.
#MYHERO Collection
One of the most popular product lines is undoubtedly #myhero. As the name suggests, the products in this collection are like true superheroes – they’re not intimidated by high heat, frizz, or damaged hair. Wherever you use them in your haircare routine, they always deliver top results.
The most beloved product in this line is the #myhero leave-in conditioner, which creates a protective shield and guards against mechanical damage. As a bonus, it nourishes your hair and boosts its shine.
You can also try the hair mask, which repairs signs of damage and provides additional protection and nourishment thanks to collagen.
Let your hair become a unique part of your identity and explore the full #mydentity collection in our online store. If you're unsure what to choose, message us – we’ll be happy to help.