Alterna Haircare – pure beauty without compromise
Perfect hair, maximum care, and minimal impact on nature – these are the core values of Alterna Haircare. Since its founding in 1997, the brand has placed great emphasis on formulations that play the most important role in its identity. You won’t find anything in Alterna products that harms your hair or the environment. Whenever you entrust your hair to Alterna Haircare, you can expect an even more magical experience.
VALUES AS
THE FOUNDATION OF THE BRAND
These were the values that gave birth to the Alterna Haircare brand in 1997. The fundamental one is a love for alternative beauty. This commitment remains the inspiration for every product they create today. In 1997, Alterna Haircare began developing innovative, luxurious hair care and styling products with carefully selected ingredients, inspired by scientific knowledge in hair and skin care.
Philosophy of Purity
As one of the few hair care brands, Alterna is committed to producing products made from pure and effective ingredients. Substances like parabens, sulfates, and other harmful chemicals have no place in hair care. Their range offers care without compromise – pure beauty that delivers an exceptionally luxurious experience at home and proven results in the salon.
Sustainability and Nature-Friendly Products
Another core value forming the brand’s identity is sustainability. Alterna has broken the myth that beauty comes at nature’s expense. Your beautiful hair doesn’t have to cost the environment or animals. Alterna Haircare products are vegan, made from natural ingredients that do not burden your hair or the planet. The products are cruelty-free – their quality has been tested by thousands of women and men. All packaging and bottles are made from recycled materials.
A Commitment to All Generations
Since its inception, Alterna has strived to improve its products with each new generation. Everyone should have the chance to elevate ordinary moments into a self-care experience, whether at home or in the salon. Thanks to its sustainability concept, Alterna helps ensure that as many future generations as possible can benefit from quality products while living in harmony with nature.
Later, Alterna introduced the Caviar product line focused on restoring vitality and elasticity to hair and skin. Using caviar enzymes, cytokines, and vitamin C, products in this range prevent both external and internal damage and support rapid regeneration at the cellular level. The popularity of this collection continues to grow, gaining trust from more and more women and men every day.
Over more than 25 years of brand development, many other collections have emerged under its name. Try one of them in our e-shop. If sustainable yet luxurious care is your priority, Alterna Haircare is the perfect choice as the top caretaker for your hair, skin, and senses.