K18: regenerative care that goes against the grain
Some stick to the classics, others like to see things differently, and innovation is their middle name. The K18 Hair brand is the latter. It approaches everything in its own way, but the results always make sense. After a long 10 years of research, it developed the groundbreaking K18Peptide™, which takes only 4 minutes to repair hair damage. Want to know more?
Behind it all, there’s science
The K18 brand saw two categories of hair products on the market. One group worked on the surface, giving hair shine and hydration. The other worked inside the hair, acting like glue to repair damage. But only temporarily. So a logical question arose — couldn’t it be done better? A team of scientists started working and spent years researching, analyzing, and testing every sequence of amino acids and peptides forming keratin chains in hair. And it paid off. They discovered K18Peptide™, which changed the game.
A journey into the hair’s depths
To understand why this peptide is so special, let’s look at exactly what hair damage looks like. A single strand contains millions and millions of keratin chains forming the hair’s structure. When damaged, for example by chemical treatments or sunlight, these chains weaken and break, causing hair to lose strength, shine, and the feeling of healthy hair. In such cases, we reach for restorative products. However, they mostly act like a bandage that elegantly covers the problem but does not solve it. Their ingredients stop just before the inner part of the hair. For real repair, the product must penetrate deeply. And that’s exactly what K18Peptide™ can do. Plus, it’s the right size to fit and reconnect broken keratin chains.
4 minutes to save your hair
Enough chemistry, let’s look at the practical side — the products that contain this miraculous peptide. Here too, the K18 brand goes against the grain.
Don’t expect to choose from dozens of products. The range can be called minimalist, yet it appeals to most of us. That’s because K18 products are vegan and cruelty-free, free of sulfates, phthalates, silicones, parabens, and formaldehydes, and they protect hair color. The lineup includes two types of shampoos: K18 Peptide Prep Detox Shampoo for occasional use and K18 Peptide Prep pH Maintenance for daily washing. You can also add intensive care in the form of a mask and oil, which need only 4 minutes to allow the contained K18Peptide™ to repair hair damage.
A slightly different sustainability discussion
Sustainability is a buzzword in all fields, hair care included. The K18 brand talks about it too, but in its own way. It even points to the cosmetic industry as one of the main reasons we need to urgently discuss sustainability. Many brands contradict themselves here. On one hand, they promote green cosmetics, but on the other, they encourage a care routine with many steps that supports excessive and unnecessary consumption and a lot of waste. K18 is clear about this — less is more, even in hair care.
Biotechnology as a path
Similarly, the brand views natural ingredients. It doesn’t claim products are purely natural and proudly includes synthetic ingredients. It explains this with a simple example. If you buy a hair serum containing essential rose oil, the process requires 4.5 tons of rose petals but yields only 450 g of oil. That doesn’t sound very sustainable. So maybe it’s time to rethink traditional technologies and take more inspiration from biotechnology, which is less resource-intensive.
What does it all mean? That K18 doesn’t want to be trendy but better. And that’s why it deserves your attention.