Must-Try Hits!
Vladěnka is an incredible woman who manages it all: caring for a large family with three kids, a dog, a big house, and a garden—while also taking care of herself and her hair. She travels, works, exercises, bakes and cooks daily, manages her household, and always looks amazing, like she's stepped out of a magazine! How does she do it? Here are her top tips for beautiful, healthy, and styled hair. Most of these come from Vladěnka’s own routine, but you'll also find some tried-and-true tips for the whole family and kids' hair. Check out which top picks she selected for this campaign and what she has to say about them:

Replenishing Moisture Set
"I've tried all the Alterna ranges, and Moisture is the one that works best for me. I haven’t used anything else in years! I have dry ends and a lot of hair—the Moisture line hydrates them beautifully."
Volumizer
"When I have time, I run the Volumizer through my slightly damp (almost dry) hair. It gives my hair volume and smoothness—even without straightening."
Shampoo Pure No. 01
"The Pure range by Zenz is great for little girls—it’s safe to use from birth and leaves hair silky soft and smooth."
Bond Repair Set
"The Bond line has had a formula upgrade and it’s amazing now. I didn’t like the previous version, but this one I highly recommend if you need to bring your hair back to life."
We’ve been working with Vladěnka for over 7 years, and in that time, she’s managed to test almost the entire Alterna portfolio—which seems almost impossible given how many products there are, but it’s true! In addition to trying out products from different brands at home, Vladěnka also regularly visits her hairstylist—because professional salon care is just as important as home care. One won't work without the other. Part of Vladěnka’s routine also includes regular Malibu C salon treatments, which deeply cleanse the hair from mineral, chlorine, and other build-ups from water. Thanks to this, professional products work even better because they can penetrate the hair more effectively instead of sitting on the surface.

Replenishing Moisture Masque
"If you’re new to Alterna, I recommend starting with the basics—a shampoo, conditioner, and mask. I love the Moisture line! You only need to use the mask once every 3–4 washes and it lasts forever."
Peptide Prep™ Detox Shampoo
"I use a detox shampoo every third wash—it removes all buildup (dry shampoo, hairspray, etc.) from the hair and scalp, leaving hair weightless and full of volume."
Black Gold CurlBar Set
"I try to limit heat styling, but sometimes I do curl my hair, and these curls last longest with this Hot Tools curling iron. I don’t use hairspray—just brush, add a little oil, and I’m good to go!"
#MyHero Collagen Shield Spray
"After using this spray, I can literally feel how hydrated my hair is—it’s like I can feel the collagen working! And the scent is absolutely addictive."
Vladěnka is living proof that high-quality home hair care, combined with a good hairstylist, really pays off—and that it’s totally possible to have long, healthy, beautiful hair even after giving birth (to three kids!). She also shows that long-term partnerships are the best—and that honest influencers still exist—because she’s been testing products and only recommending those she genuinely loves for over 7 years. 😊